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Ben Settle is an American copywriter and marketer. He has positioned himself as Mr Daily Email. He sends an email to his list 1-3 times every day. Why? Because it works. For him. “But James I cant email every day! Everyone will unsubscribe and I will make no sales and go hungry and end up living in that park down the road with the broken swing and… Woah. Settle down. I teach everyone in my programs to find their communication cadence. The type and frequency of email and marketing that is fun, easy and lucrative. For you and your customers. Everyone is different. Some sit there with a blank page and a blinking cursor and no idea what to say. Some will have ideas spewing forth and need a structure. Some will write daily 1000 word essays and some will be more comfortable sitting in front of a camera. If you don’t find what’s simple you won”t do it consistently. And thats the most important aspect. Consistency. Whether you email daily, weekly, monthly or yearly the element that makes it work is consistency. Have a crystal clear picture of who you’re talking to, what they find interesting, informative or entertaining. And do it consistently. It’s the only way. |
