It is much easier to put existing resources to better use than to develop resources where they do not exist. — George Soros
Did you pay for your house in cash?
The majority don’t.
You placed a deposit and used the banks money to fund the rest.
Leverage is common when talking about financial assets but there are leverage points all over your business that you can exploit.
Leverage fundamentally is doing more with what you have to increase returns.
But how do you create leverage in a small business?
Simple – you view everything you have as an asset
An author uses knowledge in the form of a book to leverage knowledge into an asset and build fans and an audience. Audit your content and turn your content into a book.
Leverage your existing customers and start a referral scheme. Reward both sides.
Time is the scarcest thing we have. Leveraging it is crucial. Answering the same question to customers repeatedly? Record a video walking through a customer question and build a knowledge base
Want to expand your coverage area or physical space? Partner with others who want to do the same and share the costs of setup and running. Creatives have been using this model for ever with shared studio spaces and galleries.
Leverage your people and their personal brand. Everyone has a social media profile and many desire to build a personal brand. Help your people build a personal brand around their position and you dramatically expand your distribution channels.
Your business is littered with assets right now. Put them to use.
