Social media is all the rage these day.
Everyone’s an expert in it.
If you ask some of these experts they really believe Facebook and Instagram are the 9th wonders of the world and will usher in a new age of marketing.
They will change a lot but they won’t change everything.
Real profits are not made on Facebook or any other social media site.
They are made in antisocial media.
In private with two sided conversations.
This is where the real stuff takes place. Real conversations, talking real issues and real solutions with real people. Give any authority a problem and a telephone and she will bring home the bacon.
Humans are social beings. They want tangibility and connection. Nothing really beats getting face time with someone and adding value to their lives.
You will build your business far faster regularly emailing 250 people than you will tweeting to 250,000. Assuming you know what youre doing of-course..
Is social media useful?
I’ve built my business off it and generated millions in sales.
With the operative word being off. I use it to start conversations, get attention, inform and entertain.
But the real business happens in antisocial media.