The market for business advice and digital help is going through it’s annual jump the shark moment.
Last year it was funnels, the year before Facebook Ads, the year before mobile websites.
With the rise of algorithms it feels even more acute. I’m sure as soon as you came across me Facebook, Instagram et al decided to show you lots of ads for similar things.
The easy button marketing promises are an interesting phenomenon.
‘How I Spent $1.47 On Facebook Ads Written By My Pet Labrador And Made $472,964 in Pure Profit And Blew It On A Rolls Royce.’
‘The One Surprising Trick I Use To Generate 854 Clients A Minute While I Lie On The Beach In Thailand’ (Spoiler: It’s Email)
Most people we speak to have tried things.
A Facebook ad.
Often the language they use is telling. They ‘dabbled’, ‘tried’ or ‘threw some money at’.
I will never judge anyone for executing but there is a big difference between tactics and strategy.
One Facebook Ad is a tactic.
A Facebook campaign with 3 angles and 4 images each, losers get turned off every 72 hours, supported with 3 retargeting ads driving someone to an optin page in front of a video sales letter, with measureable KPI’s is a strategy.
A strategy is only 5x more work but has 1000x more chances of success.
Not only does a strategy have more chance of success it is actually less work in the long run.
A solid strategy can consistently deliver leads and sales for years.
The first client I taught my methodology to still has the same assets 5 years later.
If you’re throwing some money at your marketing then you are just using tactics.