Some people seem to lose everything.
Sunglasses, keys, wallets.
They’re always looking down the back of the couch for an item or frantically patting themselves down in a panic.
General advice when you don’t want to lose something is be careful with it, keep an eye on it and hold onto it tightly.
There is a small number of things that are the complete opposite.
Imagine you are cupping some water in your hand.
Now hold on tight to it and make a fist.
The water goes everywhere.
The harder you squeeze the more water comes out.
It’s the same with money.
When companies squeeze on to their money tighter by cutting back budgets, demanding more paperwork, installing time tracking to be sure everyone is working enough, etc, they often lose more money than before they did all that.
When selling, the more you try and squeeze money out of someone the less they want to give it to you.
The idea that money is a scarce resource is the root of this paradox.
It’s not.
There’s $75 trillion in the world.
There’s so much money no one actually knows how much there is and there’s more being created every day.
The only truly scarce resource is time.
Time is something you can value and hold tightly.
The best way to attract money is exchange it for time.
By placing extreme value on your own time.
By helping others do the same.
Making the time others have more valuable.
