If you’re so successful why don’t you employ a copywriter.
Your grammar sucks.
You could make this page more professional.
Just a selection of the comments I get on a weekly basis.
I’ve been running an ad since February that has two spelling mistakes and questionable grammar. It’s sending people to a landing page with less than 20 words on it and connects to a video that is just a screen recording.
I have a website that is half a dozen pages.
I send plain text emails.
Is this just pure laziness or some genius strategy?
A little of both.
I subscribe to the better done than perfect mantra.
It comes from years of bitter corporate experience where ideas were aplenty but execution often wasn’t. I witnessed over and over again smart people devise brilliant strategies but trying to keep everyone happy when executing.
It resulted in slow, generic, boring marketing when it finally saw the light of day.
Whenever I’m putting something out there I’m focused on one thing.
Value.
Any content has t
o have a strong value proposition to engage users and get them to take action.
The clearer and more relevant it is to the user then the more likely they are to take action.
When users are distracted by superficial design elements they are less likely to take action.
It’s also the subjective feel factor.
As Robert Scoble said; “We trust things more when they look like they were done for the love of it rather than the sheer commercial value of it.”
That ad with poor grammar and spelling?
It’s directly created $557,000 in sales.
The barriers you think are in the way to you generating leads and authority online don’t exist.
You don’t need to wait for the next iteration or your fancy website (you dont even need a website)
You don’t need a designer on staff.
You need to deliver value to a well defined audience and the rest takes care of itself.
You ready?
o have a strong value proposition to engage users and get them to take action.
The clearer and more relevant it is to the user then the more likely they are to take action.
When users are distracted by superficial design elements they are less likely to take action.
It’s also the subjective feel factor.
As Robert Scoble said; “We trust things more when they look like they were done for the love of it rather than the sheer commercial value of it.”
That ad with poor grammar and spelling?
It’s directly created $557,000 in sales.
The barriers you think are in the way to you generating leads and authority online don’t exist.
You don’t need to wait for the next iteration or your fancy website (you dont even need a website)
You don’t need a designer on staff.
You need to deliver value to a well defined audience and the rest takes care of itself.
You ready?
