$1230.
Minus $1230. How the heck do you lose money in a services business?
I managed it.
The month before I had invoiced $16,000. I was so focused on delivering to that client I didn’t look past the end of the month. So I had no clients but I still had expenses.
The classic revenue rollercoaster.
Some months you climb up the hill with a sense of excitement and anticipation. Then you’re suddenly plunging down the dipper with your heart in your mouth, often without warning. Throw in a couple of loops and twists during the year and it’s just like a rollercoaster.
You’ve finished the ride not quite sure whether you enjoyed it or not.
I’ve got to be upfront. You never really get off the rollercoaster but you can smooth the track out.
One change you need to make is consistency.
Are you doing the same things on the days you are overflowing with clients as they days you have none?
Are your daily and weekly actions consistent with a business thats moving forward or standing still?
If a roller coaster stops then a rescue team is called. Standing still is bad news.
If your answer is you don’t have time to perform consistent client acquisition activities then the painful fact is your business is not setup to grow.
You must be systematic in both demand generation and delivery otherwise you will either run out of time to do both or burn out by pushing so hard.
Rather than doing more things it comes down to doing more of the right things.
