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11.29pm 3.20am 6.50am Not that long ago if a customer turned up at those times you would be closed. But 9 to 5, Monday to Friday business hours are a thing of the past. Your customers want information and commitment on their terms at a time that suits them. If you’re closed for business and they can’t get what they need they will move on to someone who is open. The right customers will commit if given the opportunity. If someone wants to commit to getting help from me at 3.20 am they can. When you’re digital shop window is just a brochure they might look but wont book or buy. Being open for business 8 hours a day means you’re missing out on the other 16. Only businesses with an inbound lead system can truly serve the 24/7 customer. Are you ready to get a customised strategy? |
