I was drinking too much.
Exercising infrequently. I was one track minded, glued to my phone and steering every conversation with Michelle to the business I was proud of but I was drowning in.
The Sovereign Consultant
By jameskempco |
By jameskempco |
I was a frustrating student.
“Kemp, if you put more effort in, you would get top of the class”
(I went to one of those schools that did Latin and called everyone by their last name)
It was funny, because I was getting good marks anyway.
They could have been better but I couldn’t see the cost/benefit in putting in hours of study to get 10% better.
I’ve always questioned the concept of work. What it means and what it is. I’ve described myself as strategically lazy, as I find ways to achieve large amounts with the minimal amount of effort.
I see people busting their asses. The Grinders. Putting in the hours. Bemoaning their busyness. And seemingly getting no further ahead. Needlessly sacrificing themselves and their family at the alter of achievement.
Then there is a small group who are just getting it done. The Flow. Not grinding long hours. Making it look effortless.
I know why.
One group works hard and the other works hard.
But their definitions are different.
The Grinders have carried over the definition of work from school. Busy work. Put the hours in. Do everything.
It’s just how it is. Take every call. Reply to every email. Spend hours tweaking their new logo.
Keep your head down and the rewards will come.
The Flow are the opposite. They spend time creating.
Studying. Writing. Thinking. Looking for the edge.
Putting their heads up and test their ideas in the court of public opinion.
The Grinders don’t want to expose their ideas.
The Flow do.
The Grinders would rather be busy in the shadows. Avoiding the emotional hard work and sacrificing this precious thing called time.
The Flow accept the emotional hard work. The risk of criticism and comparison that comes so naturally to many. And they get the hard work done to spend their time where it matters to them.
Hard work is essential.
Unavoidable.
But the choice between flow and grind is yours.
By jameskempco |
I launched some new ads this week to promote my training webinar.
When we launch ads we follow a formula that gives us confidence on what’s working as quickly as possible.
Multiple angles with multiple images. Kill the losers and scale the winners.
This time around one combination quickly rose to the top.
Highest click through, lowest cost leads and sales.
The funny thing?
The image is stupid.
I have included it below for your amusement.
Most people wouldn’t even dream of including an image like this in a campaign.
They would justify it to themselves that it wouldn’t work.
But the real reason is that gnawing fear of judgement.
In a social world our lives are on display like never before.
Remember when you were at school or university and the teacher asked if anyone had questions?
You usually did, but I bet you rarely put your hand up.
Most people would rather stay stuck than ‘risk’ judgement from others.
The thing is, it isn’t a risk for one simple reason.
No one really cares.
They aren’t thinking about you.
They are more worried about themselves being judged….
…and so the cycle continues.
The only way you can overcome this is with rock solid clarity on who you are and an intended purpose that’s bigger than the fear.
For me, I know exactly who I am and I know the information I put out can change someone’s life. I’ve seen it with my own eyes.
If I don’t use everything at my disposal to put that in front of as many people as possible then I’m not fully turning up.
This includes making myself look slightly silly.
Everyone’s tolerance level is different.
If you are paralysed by fear of judgment the first step is acceptance.
Understanding that we all care what others think but those with a clear vision and purpose will do the things they need to anyway.
Build the vision, crush the judgement.
If you want help, you know where I am.
By jameskempco |
Everyday I focus on the big domino.
What one domino topples all the others?
Simple scales and I see too many people trying to do too many things.
All busyness produces is overwhelm and stress.
By jameskempco |
Today we talk about:
By Nydia |
I’m a terrible runner.
Ask me to deadlift, squat or get a weight over my head and I can chuck it round.
But running?
When I attended a Crossfit gym and did a workout that involved running I would steam through the weights part, be out the door first then proceed to watch everyone breeze past me smirking.
I move like an arthritic hippo who smokes a pack a day.
One thing I’ve learned about running is the worst thing you can do is stop.
When your lungs are burning and your legs are wobbly it’s so tempting to walk.
The logic seems ok; take a little breather, then keep going
But the getting going part is hard and consumes a lot of energy.
Sometimes you need to slow down a bit and conserve energy.
But never stop altogether.
One of the most powerful forces in the universe is momentum.
When something is moving it becomes hard to stop.
The faster it moves the harder it is to stop.
When we have a win the temptation is to pop the champagne corks and celebrate or switch modes.
That’s why so many struggle to have a consistent income and cashflow in their businesses.
They constantly switch between hunting for business and delivering.
You finish the work for a client then have to start looking for the next one.
You are switching from walking to running.
The antidote is never stop doing both.
Build leverage into the demand side so there’s a constant stream of clients.
And build leverage into the delivery so it involves the minimum amount of ‘you’ while getting results.
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