I’m a terrible runner.
Ask me to deadlift, squat or get a weight over my head and I can chuck it round.
When I attended a Crossfit gym and did a workout that involved running I would steam through the weights part, be out the door first then proceed to watch everyone breeze past me smirking.
I move like an arthritic hippo who smokes a pack a day.
One thing I’ve learned about running is the worst thing you can do is stop.
When your lungs are burning and your legs are wobbly it’s so tempting to walk.
The logic seems ok; take a little breather, then keep going
But the getting going part is hard and consumes a lot of energy.
Sometimes you need to slow down a bit and conserve energy.
But never stop altogether.
One of the most powerful forces in the universe is momentum.
When something is moving it becomes hard to stop.
The faster it moves the harder it is to stop.
When we have a win the temptation is to pop the champagne corks and celebrate or switch modes.
That’s why so many struggle to have a consistent income and cashflow in their businesses.
They constantly switch between hunting for business and delivering.
You finish the work for a client then have to start looking for the next one.
You are switching from walking to running.
The antidote is never stop doing both.
Build leverage into the demand side so there’s a constant stream of clients.
And build leverage into the delivery so it involves the minimum amount of ‘you’ while getting results.