It’s never easy telling someone you’re leaving them.
You feel bad for them.
They feel rejected.
They say ‘it’s ok, I understand’ but you know they don’t mean it.
Recently we had to break up with our accountant.
The business has grown to the point where we need some more expertise and our existing accountant was functional but not much more. She did a good job but we felt like we needed someone to match the trajectory we are on.
Changing accountant isn’t much fun. You have to spend some time matching processes and getting to know the particular circumstances.
Overall; I would rather not do it.
So when we explained the extra services our new accountant was giving us to the previous accountant she said: “I’m launching something like that shortly”
Oh.
If we had known we would probably have stuck around and tested out her new services (and paid more money for them).
Right now some of your customers are thinking the same thing.
They are looking at other suppliers and stores who are offering something different.
Faster delivery.
Bulk discounts.
Loyalty.
Some of them are things you might be thinking about adding.
Communicate.
Tell them where the business is going.
What you will be adding and improving over the next few weeks and months.
Show them the future and ask them to become part of it.
Otherwise they will become part of someone else’s future.