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I like tree houses but couldn’t live in one. But if you’re a young Aussie guy wanting to stay in NZ’s most exclusive resort I guess you have no choice. The only problem was he built it on someone else’s land. and the owner has taken great delight in chopping it down. “It was really spectacular. It disintegrated. If you’d heard the crash, when that thing went down the cliff and shattered into a million pieces, it was one hell of a noise.” Andy didn’t think it would be a big deal: “The 20-year-old did not want to give his surname but said he did not think the landowner would mind.” But the land owner did: “But Clark, 62, a former firefighter, was furious at his cheek. He wanted the police to intervene but they said no crime had been committed.” So he chopped it down and Andy is tree-homeless. When you don’t control your platform and the rules change you better have a plan. It happens to businesses: all. the. time. A business is dependent on SEO and Google updates their algorithm. Business dependent on organic Facebook posts and the reach goes to zero. Dependent on outbound call centres and the law changes. Having multiple channels that you can control and deliver predictable results means you are diversified and protected. When a grumpy ex-firefighter comes along you can just move onto the next one. For that you need a system and a plan. I can give you both: http://go.jameskemp.co/book |
