The Good:
- Clean design and prominent calls to action
- Free shipping and other conversion aids prominent
- Fast navigation
- High quality images
- Segment email subscribers at sign up
The Bad:
- No welcome email to onboard subscribers
- Shipping rate table is confusing
- Questionable use of moving images
- No obvious starting point for browsing shoppers – gift finder, trends tool etc
- Currency could be more clearly displayed
The Ugly
- Couldn’t get to the cart using social login
- I didn’t receive an email when I left items in my cart
