No one thought Britain would leave the EU….then it happened.
No one thought Trump would get elected…then it happened.
But what do these major events have to do with…you?
Everything.
You see, no one trusts anything anymore.
They are looking for the catch, the downside, the gotcha. With so few things turning out how people expect, they have every right to be sceptical.
There’s two currencies businesses have always traded on.
Trust
and
Attention
If no one trusts you they won’t do business with you.
If you can’t get their attention they can’t trust you in the first place.
In a post truth world how does a business or professional cut through?
They become an Authority.
Brrrrpppp
Another buzz word.
But it’s not. It’s a simple definition of businesses that are thriving.
I used to think it was what I DID that mattered to my clients. At the time I was doing ‘fine’. Paying clients, decent income but my business (and life) lacked something…
I was delivering but, then, so do postmen. They get paid hourly and via a salary. There are only so many hours in the day.
If you’re good those hours are already maxed out.
You deliver but you don’t have an abundance of the scarcest asset on earth.
Time.
Today, I live on the beach on Waiheke Island. Don’t work a full day and wake up every morning with a calendar full of clients keen to work with me.
How was I able to do this?
I made three transformations:
First, I ignored the ‘old way’ of doing things – cold calling, proposals, networking – and adopted the new way. A lead generation system that attracts, captures and qualifies leads in a predictable, scalable way.
Second, I positioned myself as an Authority. People prefer to deal with Authorities.
They will pay more. They will refer more.
I built an ‘Authority Architecture’ that positions me as the default choice for people and businesses in my market. When someone is offered the chance to work with me they jump at the opportunity.
Most professionals and services businesses change their approach to every client. They re-invent the wheel every time they deliver and as they acquire more customers they grow but they just get…busier.
Time is the only truly scarce thing in life.
Your clients want results.
Designing a product that leverages your knowledge and expertise while giving your client the result they desire removes the glass ceiling on growth.
Do you recognise the scenarios above?
The world is changing and the old methods of doing things are going the way of the dinosaurs.
If you don’t change your ways you fade into obscurity.
And if you keep trading time for money you will burn out without truly reaching your potential.
However, if you want to position yourself as the authority and default choice in your market I have good news.
Over the next few days I am going to lift the curtain like I never have before. I’m going to invite you inside.
How to generate qualified appointments with complete predictability
How to position yourself as the authority in your market and have clients flocking to you
How to build leverage into your skills and knowledge to charge premium prices
This training has transformed my business and has the power to do the same for you.
