It’s purest definition is:
‘the mechanical advantage or power gained by using a lever.’
Every individual and business has leverage inside it.
The successful ones know how to deploy it.
Lack of leverage means stress, struggle and frustration.
What are some clues that you need more?
Your Marketing Is Inconsistent
It usually goes like this; you do some marketing, get some new clients, get busy, stop marketing, serve the clients, finish the work and then start marketing again.
Switching state from delivery to growth all the time is hard.
It’s stressful on you and stressful on cashflow as you get influxes of funds interspersed with lean periods.
Consistent marketing shows you have a way to constantly deliver to customers without running out of capacity.
More money, no time
You’re doing well. Clients are coming in the door and you’re delivering.
But the hours creep on. The nights get a bit later and the mornings get a bit earlier.
You start missing deadlines or have a client that has a less than great experience.
This is a sure sign you’re business has too much of…..you.
Business owners are the greatest asset and greatest liability.
It feels like all the expertise and IP is locked in your head and the only way to get it out is put the hours in.
Having leverage means your business gets the same (or better) results for your customers but involves less of you.
You Cant Go On Holiday
This is a pretty simple one.
If you can’t step away from your business for a week without a loss of income or lack of delivery then I’m afraid I’ve got some bad news.
You don’t have a business, you have a job.
A business must continue without the principal being present.
The good news?
Building leverage into your business and buying back your time is easier than you think.
Smart packaging of products, information and expertise combined utilisation of the right technology and humans can buy extraordinary amounts of time.
This isn’t just about making more money, it’s really about getting back the thing we really want.
If you want to build leverage into your business than let’s speak: