Have you ever turned up on a customers doorstep..
at night.
unexpectedly.
with a gift for them?
I have.
The customer in question was a lovely lady who spent $90,000 a year on GrabOne. She bought everything – restaurants, products, holidays.
I gave her $1000 worth of vouchers.
She was very happy. Not with the $1000 but the recognition that she was important and special to us.
New Ecommerce Engine member Wesley had a big order yesterday. 3x bigger than average.
I encouraged him to get on the phone or send an email immediately.
Because these customers are whales. They make up a small percentage of customers but a huge percentage of revenue.
Candidly these guys are a profit centre. They can be the difference between an ok year and a great one.
You must look after them.
Give them your personal email and phone number.
Offer them special treats like free shipping and early access to new products.
A customer who should be bathed and cuddled so they don’t get cold and swim away.
You don’t need many so when you find them make them feel very, very special.
If you want to create more whales in your business you need to jump on a call with me
https://jameskempco.wpengine.com/schedule/
