Three Steps To A Six Figure Store.
There’s a lot of gurus claiming ecommerce is the way to riches.
Sell on Amazon. Drop ship. Private label products.
It can be.
There’s nothing wrong with any of those but what if you want to build a brand and business?
Real businesses aren’t built on throwing tactics at it and seeing what sticks.
They are built on value and fundamentals.
The same fundamentals that the biggest online businesses have.
I want to show you with real numbers how simple it can be to grow a store from 4 figures a month/5 figures a year to 6 figures by focusing on a small number of key factors.
You don’t need huge marketing budgets or to be a tech geek to implement these but you do need genuine quality products.
Say you’ve currently got a store doing $2000 a month.
$50 average sale and 40 sales a month. Some months it hits these numbers, some it doesn’t. Its not predictable and you’re trying different tactics.
But in aggregate its $24,000 a year.
This is where most online business owners put their energy into the latest traffic tactics.
Because more traffic = more sales right?
There’s an easier way.
At this point you put all your energy into increasing average order value. Upsells, cross sells, finance options, enhanced service products – one of them will work for you.
You take it to $70 average sale.
Good news – $2800 a month.
No increases in traffic or conversion rate.
$33,600 A Year
Raw facts are 99% of visitors leave and never come back.
Two things here:
Hierarchal retargeting – serve them content based on what people have done on your site.
Smart on-boarding and email automation sequences.
Together these will double your conversion rate all day long from both new and existing customers.
$5600 a month at $70 average order and 80 sales or 2.6 per day.
We’re getting somewhere.
There is an asset your probably neglecting right under your nose.
Currently you’re making 960 sales a year.
Lets say 70% new, 30% existing.
or 288 to existing.
We’re going to install a continuation sequence so after someone purchases we engage, upsell and get them back.
The result is they go from buying once a year to 3 times a year.
The result is $40,320
Congratulations you have a Six Figure Store.
What we have done – built simple systems using the assets we already have – traffic, customers and products
What we haven’t done – spent lots of money on marketing. Tried lots of ‘the latest’ tactics.
The best thing?
You she can go out and market your business confident that every person who visits your business has the best chance of converting or capturing them.
It’s a true Ecommerce Engine.
Focus on the fundamentals and you will have a better more predictable business, happier customers and a healthier bank balance.
I can give you copy and paste proven methods to get there and personally help you implement them. To understand if we’re a fit we need to speak. You and me one-on-one.
If we’re a fit I will invite you to join the program.
If we’re not, thats cool, you’ll get a personalised strategy anyway.