Coca-Cola
McDonald’s
Starbucks
Apple
These names are everywhere.
Each of these companies is in every city and most are available around the world.
You see their ads, you know what their logos look like, and you can even hum some of their jingles and use their names to describe not just their products but often their competitors products as well.
Unless people know who you are, no one will pay attention to what you represent.
You have to get people to know you which means that you have to get attention.
The more attention you get, the more places you will be; the more people you are with, the more you can be everywhere.
The result we desire from ‘word of mouth’ is referrals. To achieve more referrals we need to be omnipresent.
The definition of omnipresent is: widely or constantly encountered; widespread.
The more followers and customers a brand has the more products they sell.
The more listings a real estate agent has the more listings they get.
To be omnipresent you have to be everywhere.
The good news is that it has never been easier (or cheaper) to be everywhere in your chosen market.
Businesses previously needed to buy full page newspaper adverts and billboards to be omnipresent. Now individuals and small brands can be everywhere with smart use of digital marketing and social channels.
You don’t have to be on every street corner but you must be everywhere in your prospects world no matter what size it is.
