Let’s talk about some truly scary stuff.
It’s Halloween month and there are going to be boogey men roaming the streets praying on unsuspecting people.
Ghosts
Goblins
Ghouls
But there is one boogey man out there who is extra scary for ecommerce businesses.
SEO consultants.
This scary beast doesn’t just come out at night, he can be seen during the day too.
His ghoulish powers include making wild promises about the results they can deliver but not appearing to do……anything. And like other ghosts they seem to disappear just when you start looking for them.
They are especially partial to devouring small ecommerce businesses as they see them as weak and vulnerable while leaving the strong ones alone as they know they can repel their ghoulish powers.
How does a business owner repel these Halloween monsters?
It’s easier than you think
Just like a vampire is repelled with a simple cross these beasts can be slayed with simple math.
You arm yourself with numbers.
Cost of acquisition.
Cost of sale.
Lifetime value.
You repel these enigmas with reality and logic.
When you know your numbers SEO consultants either melt into ectoplasm and get their hand out of your wallet or they transform and become friendly ghosts.
This Halloween if you want to slay the ghouls (or tame them) then I can give you my Ghostbuster toolkit.
If you want to join the team then lets talk.
