Brazilian surfer Rodrigo Koxa has claimed the major prize at the Big Wave Awards in California, winning Brazilian surfer Rodrigo Koxa has claimed the major prize at the Big Wave Awards in California, winning the award for the largest wave ever surfed.
80 feet high.
The same size as a 9 storey building.
Like a mini tidal wave
The modern business owner feels the same way when it comes to numbers.
There is a tidal wave of data and numbers coming towards you.
Accounting, dashboards, advertising.
Knowing what to pay attention to is hard.
Some of it’s important but you instinctively know that all of it isn’t.
But you need to know what ‘good’ looks like.
Here’s 3 numbers you must know if you want to grow.
Cost Per Lead
How much does it cost you to earn the right to communicate with a prospect. To follow up with them until they become a customer.
Cost Per Qualified Lead
How much does it cost to have a phone call or meeting with a prospect who fits your key criteria.
Cost Per Customer
How much does it cost you to acquire a customer. If you know this number, and have a system to generate it, you are master and mistress of your own domain.
If you have visibility and control over these numbers the rest don’t really matter.
Cost per click? as much as you need.
These numbers are your North Star.
When you know them you can make the right decision about where you allocate your precious time and resources. It your efforts grow them then you’re doing the right thing.
Simple goals scale.
Focus on these 3 numbers if you want to scale as well
