Amazon are huge.
$107 Billion dollars in sales.
Half of all ecommerce spending in the US goes to them.
They stock 20 million items.
A global footprint with distribution centres next to every major US and European city.
They are selling in Australia and looking for a distribution centre in Sydney which will serve Aussie and NZ consumers.
Big by every conceivable metric.
and big can be intimidating.
But big companies can’t be the most valuable thing in commerce.
A Specialist.
Specialists attract a better quality of customer.
Specialists have higher margins.
Specialists…have more fun.
Over the past week I’ve spoken to a lot of specialist store owners.
Cricket bats.
Knives.
Pro audio gear.
Healthy snacks.
Trusts.
Coffee pods.
The opportunities for these stores are endless. They have the opportunity to own their niche and audience attention.
Some will. Most wont.
To be the specialist in your market you need to develop your Trust Architecture. This is my system for displaying overwhelming evidence that you are the specialist in your market – the default choice.
We do this through content, proof and credibility laced with subtle, proven psychological triggers.
Without a trust architecture an online store is marooned in no mans land ready to be gobbled up by trying to compete with the 800 pound gorilla.
The choice is yours specialise or compete.
If you want to be the specialist in your market we need to talk http://jameskempco.wpengine.com/schedule/
