It’s Friday.
The working week has run it’s course but the wheels of commerce never stop turning.
How many offers have you made this week?
How many times have you asked customers to buy something and given them a reason to do so?
I’m reaching into the toolbag and giving you an email that you can send today that’s guaranteed to make sales.
Most email marketing is crammed full of product. Decision fatigue means customers don’t know what to click on let alone buy.
This one is the opposite.
One product. One call to action. Lots of evidence.
The Popular Product Email
Subject: <NAME>, We’ve sold xx of these this week
Section 1: Write some copy with 3 product benefits and how they address your markets desired outcome. Make it personal. Use scarcity if you’re only got a few left in stock. Make it from human, not a brand.
Section 2: Hero Product Image. Just one.
Section 3: 1 or 2 testimonials/customer reviews.
Call to Action.
That’s it.
Simple ask. Simple sell.
This email will have a high open rate and a lower click rate but they will be qualified clicks so your conversion rate will be higher than average.
Send it.
Tell me how you got on.
This is one of dozens of ideas I give my students to build their own ‘communication cadence’ with their customers. I give you the templates and you copy, paste and profit.
If you want access to my bag of tricks we need to talk.
