Let’s get something out of the way.
For most people online content is hard.
Deciding what to create.
Deciding what format to produce.
Deciding where to put it.
Deciding how to promote it.
You often end up at one end of the spectrum.
Too much content you don’t know what to do with or too little content that is helpful to buyers.
Let’s break this down:
My definition of content is purely information that answers a question already present in the buyers head.
What to create:
If you use this definition it immediately narrows it down to questions you’ve already been asked by previous buyers of your products.
The easiest one for your audience to consume and for you to produce. Not a good writer? Record the audio and let your computer or team transcribe it. Make a short video.
Where to put it:
Primarily on your site but don’t stop there. Re-purpose elements for social media. Snippets for email. Syndicate it to sites like Medium or industry specialty media.
How to promote it:
This where the 80/20 rule kicks in. 20% production, 80% promotion is the ratio you are shooting for.
A tangible example. I write these emails daily. I send them to you. I record a video on the same idea on Facebook, I publish a variant on LinkedIn, they get published on Stuff.co.nz and the Huffington Post.
Streamlining your content production will reduce your workload and improve your traffic.
If you want foolproof tactics to turn this new traffic into buyers we need to talk.