Door to door is hard.
Door to door is harder on a council estate.
Door to door is even harder in an English winter and your pregnant wife insists on coming along to help out.
Yes. That happened.
Aside from the stress levels of that little scenario it’s one of the hardest jobs you can have because of one thing.
Rejection.
You can easily knock on 500 doors and be rejected by every single one.
When I was doing it; after a series of no’s I would find myself silently wishing there was no one home at the next one.
But if you’re selling anything rejection is going to be more common than not.
When someone proudly tells me they close 90% of their sales calls or appointments I know they aren’t making enough offers or have a fraction of the prospects they should have.
Even if you called up 100 people and offered them $1000 for free you would be rejected by a decent number. (if you decide to test this please share the results)
Last year we had 800 calls with potential clients.
78% of the time they didn’t buy.
The reason why people don’t buy from you don’t really matter. Often they don’t know themselves.
Sales isn’t about offering it to everyone.
You should only present your product if you have established the product is right for them.
But if you’re not being rejected most of the time then you aren’t making enough offers.
More offers = more sales
Perversely,
More rejection = more sales
