Ever watched a tractor pull?
Large, ridiculously powerful tractors pull huge weights through mud.
They start off fast and as the weight gets heavier and the mud deeper, they slow down.
Many products look like this.
They come flying out of the gate and then inertia kicks in and more energy is needed to grow and thrive.
The opposite is creating a flywheel.
Companies that pursue a flywheel-business model focus on building the kind of long-term capabilities that allow them to prevail against rivals and capture new opportunities for growth.
This gives you the profits they need to invest more in capabilities.
Along the way you target the customers or customer segments that will help you develop these capabilities.
It is similar to the flywheel concept from high school physics, typically demonstrated by a heavy disc that is difficult to start up, but that spins easily with limited effort once it reaches full speed.
Over time, a simple idea becomes a well-oiled machine, which translates into a predictable and profitable business.
I have built a flywheel inside my business and this was one of the focuses of my client mastermind.
Having a great product and ecosystem is the easiest way to grow a strong, predictable, profitable business.
Watch behind closed doors as I detail this strategy with my clients:
