Nassim Taleb is a terrible author.
He’s arrogant, verbose and constantly uses long lists of random examples.
But he’s one of the great thinkers of our time.
His book, Antifragile is in the top 5 most impactful books I’ve ever read.
His new one, Skin in the Game continues the frustrating writing wrapped around a deeply important idea.
Unless someone’s got skin in the game, their opinion isn’t worth much.
In a hyper connected world this is absolutely critical.
Opinions are everywhere and readily accessible.
But what is someone doing vs what they are saying?
The most common place for small business owners to get advice from is friends and family. Consciously and unconsciously.
But here’s the thing.
They don’t know what they’re talking about.
Apart from rare exceptions, the advice they give is to keep you safe and the same.
If you grow and become the mega-success you want to be then they know you will change.
And change is scary to humans.
So unless the advice you get is from friends who have tread or are treading the path you want to tread, ignore it.
Friends and family are good for advice on what car to buy, the best lasagne recipes and the best family hotel in Fiji in the school holidays.
But business advice should come from those with skin in the game.