business advice

I launched some new ads this week to promote my training webinar.

When we launch ads we follow a formula that gives us confidence on what’s working as quickly as possible.

Multiple angles with multiple images. Kill the losers and scale the winners.

This time around one combination quickly rose to the top.

Highest click through, lowest cost leads and sales.

The funny thing?

The image is stupid.

I have included it below for your amusement.

Most people wouldn’t even dream of including an image like this in a campaign.

They would justify it to themselves that it wouldn’t work.

But the real reason is that gnawing fear of judgement.

In a social world our lives are on display like never before.

Remember when you were at school or university and the teacher asked if anyone had questions?

You usually did, but I bet you rarely put your hand up.

Most people would rather stay stuck than ‘risk’ judgement from others.

The thing is, it isn’t a risk for one simple reason.

No one really cares.

They aren’t thinking about you.

They are more worried about themselves being judged….

…and so the cycle continues.

The only way you can overcome this is with rock solid clarity on who you are and an intended purpose that’s bigger than the fear.

For me, I know exactly who I am and I know the information I put out can change someone’s life. I’ve seen it with my own eyes.

If I don’t use everything at my disposal to put that in front of as many people as possible then I’m not fully turning up.

This includes making myself look slightly silly.

Everyone’s tolerance level is different.

If you are paralysed by fear of judgment the first step is acceptance.

Understanding that we all care what others think but those with a clear vision and purpose will do the things they need to anyway.

Build the vision, crush the judgement.

If you want help, you know where I am.