Whether you’re building or starting something, scratching your own itch is a powerful driver.
As a potential user you know the vision, how you’re currently trying to solve it, and what really matters.
Dave did this when he built Crossfit WanderlustMiko and Stacia did this when they built Lilybee
I did this when I developed Authority Architecture to solve my lead and leverage challenges.
We built something for ourselves then brought others along the journey.
Today, I talk about why scratching that itch is a powerful way to start a business, the snake that fell on Michelle and why live-streaming from the swimming pool will trigger your haters.