Peter Burling is Team New Zealand’s skipper in the America’s Cup.
In racing the start is a crucial part of the race.
The boat that has the best start has a significantly higher chance of winning the race.
New Zealand was full of anxiety about his starts.
Not anymore.
Burling has now won six starts on the trot – four against Oracle and last two against Artemis in the Louis Vuitton final. Prior to that his conversion rate for winning starts in the challenger series was 20 per cent.
As sailing expert Chris Steele says:
Peter Burling’s conversion rate in the starting box is one of the most staggering developments of this America’s Cup final – and a key reason why Jimmy Spithill now seems spooked.
To go from that to all-of-sudden six on the trot is massive turnaround. And when you’ve got a boat going as fast as Team New Zealand’s is, when you get in front, nobody can haul you in.
When someone joins my program one of the first thing we focus on is sales conversion.
Why?
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Pre-framing prospects, designing a conversion event and establishing a sales process that is enjoyable to both parties shows dramatic increases in conversion.
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Having a tight and enjoyable sales process increases confidence and always leads to more quality leads on the front end.
