Jess Hatzis and Bree Johnson from Melbourne started Frank Body with just $5000
This year they will make almost $20 million a year in revenue.
Frank Body make exfoliating scrub using coffee grounds.
I have followed them for a while as their execution is impressive.
They have done something you need to pay attention to; but not for the reasons you might expect.
For two years Frank Body had one product.
Now they have a grand total of nine.
Most businesses are perpetually launching new products or customising services for customers.
I get it. Not getting the results you want with the existing offering – if we get more stuff to sell then we will grow.
I’ve fallen into the trap before myself.
But it rarely plays out that way.
In most cases the products and services you have are enough. You just need to get deeper with who you are selling to. Drill down deeper into a market and find customers who are perfect rather than offering it far and wide hoping someone discovers it.
Launching new products impacts cashflow and also asks the customers you’ve already got to spread their attention wider, diluting it.
Learn how to sell more of what you have before embarking on adding more to your offerings.
Next time the through pops into your head ask yourself:
Is there real demand for this from my customers right now?
I guarantee you can do more with less.
I can help you sell more of what you have.
Book some time together and we will design a solution for you: