Standing on the doorstep wearing a slightly crumpled suit.
My Mum was talking to him in a friendly way, which was unusual for people standing on the door step obviously selling something.
A couple of weeks later the boxes arrived and the contents were ceremoniously loaded into the supplied bookcase.
I vaguely remember using it to look up obscure information but I’m sure there was plenty of dust gathered on it by the time it disapeared from our house.
Telling a child today that, up until recently, we had to get information from imposing books in the corner of the lounge is met with confused looks.
We are currently drowning in information.
300 hours of video are uploaded to YouTube every minute.
13 million people visit Wikipedia everyday.
I’ve sold millions of dollars of information products over the past 3 years.
But from today I’m out of the market.
You see, you don’t need more information to grow.
You don’t need another course.
You don’t need another program where you never speak to the person who sold it to you in the first place.
You need two things.
Insight – whats working now? In a fast moving digital world you need to be ahead of the curve. Not what used to work, whats working now.
Customisation – what will work for YOU? Your skills, your talents, your market. Personalised and specific.
In a world of information overload, personalisation is the key to the castle.