Max decided he wanted to make his own money.
“Like Dad does on the computer” (if only it was SO easy..)
As a child of entrepreneurs, there is a danger his parents become a tyrannical board of advisors forcing him to do certain things.
We asked him: What are your friends doing right now?
Pokemon and Nerf
Not wanting to get him dragged into court for copyright infringement we explored the Nerf angle.
What do they need?
Bullets
Why
They get lost
Ok.
Some online research shows that authentic Nerf bullets are pricey. $12 for 30.
A quick search of Aliexpress shows you can buy imitation bullets in bulk.
We’re in business.
Max decided to price his competitively at $8.
Now for some marketing.
Go to the source. Parents. Local community noticeboard fits the bill.
What to say?
Nerf bullets available now. Limited stock.
Nice photo of Max and his stock ready for his buyers.
Post. Sold out.
Little boy makes as much as many adults today.
The lesson is: whether your 6 or 46 the fundamentals are the same.
Give the market what it wants – a good offer trumps everything.
Understand your market advantage – lower pricing AND immediate availability are unbeatable.
Go to where the buyers are – don’t focus on everybody, focus on somebody
Insert your personality into the business – people want to buy from people
The fundamentals never change.
