“Why do you give away so much information? I’m scared that it will stop people buying off me”
Because information is abundant and I will always be the source.
Just this week I’ve posted a 60 minute video showing an exact sales process, an SEO guide and a checklist for conversions.
But there’s a huge difference between information and implementation.
You can read abut the best diet in the world but with a coach you’re much more likely to implement it.
You can buy the same makeup as Hollywood stars but a makeup artist will get a much better look than you can at home in your bathroom.
You can read all you like about the financial markets but an advisor has access to information that can dramatically change the results.
You can buy the latest trends from the home magazines but an interior designer will pull it together to get the look.
It’s all about outcomes.
If you deliver a better outcome then the right clients and customers will come to you.
So give it all away.
The people who want to take action will be attracted by the information and pay for the implementation.
If you don’t someone else will. They become the source.