Hayden Chalmers could smell smoke.
It was 4 am and he bolted awake to the smoke alarms screeching in his house.
Hayden ran outside and saw smoke billowing from his roof.
He quickly did what any Kiwi who has bought up on a diet of American TV and movies would do.
Dialled 911.
Luckily for Hayden despite being the wrong emergency number it still connects to the 111 service.
Hayden was lucky but when dealing with numbers most businesses are dialling the wrong numbers.
They are looking at cost per click, traffic, views.
While factors; these numbers don’t move you forward.
They merely contribute to The Trifecta of numbers that a business must own if they want a scalable, predictable online growth engine.
One of The Trifecta is cost per qualified lead.
How much does it cost you to have a conversation with a qualified customer?
Not someone with a pulse. A qualified customer.
I know this number down to the dollar and the day.
Every decision hinges on this.
When you know this number every investment or resource decision becomes simple.
Clarity breeds confidence.
If you keep dialling the wrong number there’s a chance your house will burn down before the emergency services arrive.
Another key number is 45.
That’s how many minutes we will spend together dialling in your business:
Book here: http://go.jameskemp.co/
