(apologies for the wobbly video. Shooting on location has it’s challenges)
With many pure-play online businesses it’s easy to forget you have real customers on the other side of the screen.
Actively seeking out a conversation with your customers can be so valuable in getting real feedback on what they think of your product. Feedback that you won’t get by sending an email or digital communications.
Alex, the CEO, of Groove HQ has committed to speaking to 1000 of his customers on the phone.
Speaking to your customers also deepens the relationship and makes them realise there is a real person behind a business.
Pick up the phone.