On Sunday I asked you:
What is your biggest challenge selling online?
What about business in general?
I got over 150 reply’s and there are some common themes.
“I am very new to online selling so I’m still learning the ropes. I’m not great at putting the content together so it’s consistent and also engaging enough so my clients feel they need to action my emails.”
Creating regular content is easy once you know how.
I call it 20 Minute Marketing as that’s how long it should take to put together a piece of content that you can utilise across multiple channels.
If you cant find 20 minutes a day to focus on growth then you need to look at your priorities.
It’s a cliche, but focus on delivering value to your audience rather than selling. Selling is a natural by-product of trust and connection. Forming a 20 minute a day habit of delivering to your audience will build the habit in them of consuming, engaging and buying.
If you create a piece of content you must leverage it – video – get a transcription, pull quotes and screenshots from it and extract the audio. We want to create once a use it across multiple platforms.
Create daily, use frequently. People consume your content across multiple channels so find your own cadence for each one. Don’t listen to the vocal minority. People will unsubscribe from your emails and leave bizarre comments on Facebook. You’re in this for the long run. Judge your content on value and sales
Create a marketing habit is the snowball at the top of the mountain. Its small at first but as it rolls down it grows and gathers momentum. Before long its a big, powerful ball of energy.
Push the snowball.