I had lunch with an ex-colleague yesterday.
More on that in a second.
But..
When did “tapas” become shorthand for:
“these are really tiny so we are forcing you to order more dishes to have enough food and you will probably end up spending more than you would on a single main”
hhmmm.
It’s like the Cadbury chocolate bars that they removed a piece from but continued to charge the same price.
hhmmm.
Enough food rage from me.
Lunch. Ex-colleague.
Let’s call him “Ryan”.
Because that’s his name.
Ryan said to me: “Can you stop following me around the internet, you’re everywhere”
After I had smiled at him in a slightly condescending manner I said;
That’s the point.
You see the worst thing in the world of business is to be forgotten about. When customers want to address their problem or purchase a solution they choose the route of least resistance. They choose what’s in front of them.
If you’re not there at the time you lose.
Even if you’ve got a better product.
Even if you’re cheaper.
Most people I meet are concerned about marketing to their customers too much.
‘spamming’ them. and if you send them boring, me too, low value stuff then you should be worried.
But if you inform them, help them, entertain them you can communicate with them all the time.
My version of being everywhere is low stress.
I write something most days and send it to a rapidly growing list of people.
I re-target via Adroll and Facebook.
I share ideas on LinkedIn.
I connect with people on Facebook.
The right people are attracted and the wrong people are repulsed (yes, I do get hate mail)
Your version doesn’t have to look like mine.
But don’t get forgotten.
Be everywhere.
