Armageddon for Australasian retailers.
At least according to news.com.au:
“AMAZON is planning to “destroy” Australian retail when it lands in September next year with prices 30 per cent cheaper than local stores, according to reports.’
Mr Braitling said Amazon’s plan was to collect pricepoints on everything before setting prices at a 30 per cent discount.
He said the e-commerce giant saw potential in Australia because prices here are too high, saying “your margin is our opportunity” would be Amazon’s “motto” for Australia.“
Amazon opening up in Australia is great news for Australasian consumers. Great prices, fast delivery, huge selection.
and it will destroy some retailers.
Retailers that try to compete with them.
But it will be a boon for small retailers who have a defined niche offering quality products.
Most people see marketplaces as binary. You either put all of your products on them or none. There is no middle ground.
But this ignores a huge opportunity where marketplaces can deliver a steady stream of profitable customers into your business. Customers that will go on to have long term relationships with you.
I call it the Outpost Method.
My students strategically build outposts on other peoples property.
These outposts are stocked strategically with just the right products.
Products that are designed to deliver a steady stream of customers and deposit them at home base.
With this method you can acquire customers profitably using other people’s traffic.
Without this method you will have to compete with the largest online retailer on the planet.
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