The reality of selling online is that 98% of people will arrive at your site – and never come back.
Retargeting enables us to follow up with these people, remind them we exist and present products they may have either looked at or added to the shopping cart.
In this module we will setup the core technologies we need to run retargeting.
You can choose from 2 strategies depending on the size of your product catalogue, what youre selling and your ecommerce software choice.
If in doubt about what strategy to choose ask on one of our weekly calls.[/text_block]
Week 1 Action Items
- Create and Adroll Account and request or upload ads
- Setup Facebook Pixels, Audiences and Campaign Shells
- Choose either Dynamic Retargeting or General Retargeting based on the size of your store and the availability of a product feed
- Use the checklist to ensure you’ve completed all actions