I spent the weekend in the city with my wife.
Adulting without the kids.
On Sunday morning we went for breakfast at a cafe.
Outside the cafe was a puppy.
and he was the cutest dam thing you’ve ever seen.
One of those dogs that you have an overwhelming urge to ruffle its floppy ears while speaking to it like a baby and no one thinks any less of you.
He was causing serious congestion outside the cafe.
It was like Justin Beiber had popped in for breakfast. (He was a Spoodle. Google it)
There is no particular feature that made him a powerful magnet.
Big blue eyes.
Cute head tilt.
But all of them put together form a package that grabs everyones attention and draw them in.
Down the road there was another dog on a leash outside a cafe. No one even stopped to pat him. He was still a dog but he didn’t have the full package the puppy had.
Your website needs to be the same:
Clear, emotionally driven copy
There won’t be one thing that changes everything but together they form the complete package that grabs attention and draws people in.
Otherwise it will be the other dog. People will glance at it and walk straight past.
Just like the puppy there needs to a balanced formula.
To find out your own balanced formula book a strategy session. Next week is now open for business: