Wednesday afternoon rant ahead –
Would you pay $100 for a client who was worth $20,000?
Would you refuse to pay $20 per month to continue to grow an email list that turns into sales every time you sent something to it?
Two people I’ve spoken to this week wouldn’t.
Business is hard.
That’s why so few people genuinely succeed.
I like that it’s hard. It’s a barrier to entry.
One of the harder decisions in business is where to invest.
The official definition of investment is:
To invest is to allocate money (or sometimes another resource, such as time) in the expectation of some benefit in the future.
Expectation of future benefit.
That future benefit may come tomorrow or it may come a year from now. It may never come.
Try as you might not to lose money or make bad decisions they will happen.
But the important thing is making decisions.
Because when you make enough decisions some of them pay off.
If you’re trying to hold onto all your pennies then you can’t do the most important thing: invest
If that’s the case you may as well get a job.
It’s safer. You aren’t putting your money and time on the line for something that might not work.
Whenever you invest you must commit.
Trust yourself you’ve made the right decision and work to get the benefit you desire.
It doesn’t matter who, what or where you are investing; commitment is the differentiating factor.
The amount of times people tell me they ‘dabbled’ or ‘played with’ Facebook/Adwords/SEO/email then wrote it off as ‘not working for them’ is mind boggling.
If someone told me I could spend $100 to get $20,000 Bunnings would run out of wheelbarrows for me to collect $100 notes in.
Believe in yourself. Believe in your investments. Commit.
or go and get a job.