I have a crappy car.
A 2002 Toyota Camry station wagon.
It’s done 172,000 km.
It has a big dent in the bonnet where a truck reversed into it.
The boot is full of sand and random objects.
and it hasn’t had a wash for over a year.
Every few months I think about buying a nice car – a BMW X5 or a Porsche Macan.
and I could. But I wont.
Because my car is an excellent tool for its environment.
We need a car that can take the kids to school, go to the beach and pick up shopping.
It has 4WD for the terrible roads and steep driveways of Waiheke.
It’s super reliable so there is no down time.
It has a gigantic boot.
and we dont care if it gets the odd scratch and ding as it doesnt make a difference to its performance.
You should approach your business tools in the same way.
I could have the fanciest software that does everything but I choose specific tools for the job.
Focusing on the right tool at the right time allows you to be more agile and execute against the objective.
It removes the constraints of having a monolithic thing that is a jack of all trades and a master of none.
Active Campaign for email and automation.
GoToWebinar for coaching calls.
Paypal and Stripe for billing and Xero for accounting.
For our ecommerce stores we use Shopify or Magento and ‘The List’ of tools and extensions that are all best of breed for their respective goal.
Having the right tool is the first step to getting the results you want. No wasted investment, less frustration and a better outcome.
I know the best tool for each job and I can show you my toolbox http://www.jameskemp.