To become President Donald Trump had to fend off a lot of opponents.
During the Republican primaries he was up against seasoned, qualified politicians. They all had policies on the economy, military, health care and every other major area.
Trump had none of those. He had an idea about a wall, America wasn’t great anymore and there were lots of bad guys in the world.
The critics attacked him.
He’s got no policies.
He’s got no experience.
They attacked the logical facts and every mistake Trump made. His obvious flaws.
Every attack made him stronger.
Politicians in general have the lowest trust rating of any profession. The public have been trained to not believe them.
Politicians are so polished at delivering that it’s hard to tell what’s truthful and what’s not. They can spin even the most negative thing as a positive. This means most people assume that everything they say is untrue.
Trump was different. His flaws we’re so obvious.
The incoherent sentences, the anger, the ego.
Because he was ‘real’ people decided he was more credible.
His very flaws became his biggest strength because they were obvious.
People know life isn’t all sunshine and rainbows.
Good things happen. Bad things happen.
Letting your audience see some of your flaws and vulnerability makes you real.
If you only present the good things and spin every negative thing into a positive your audience don’t know what to believe.
As with most things there a fine balance.