My son was given a present recently.
Charlie And The Chocolate Factory.
It’s the classic story and beautifully illustrated.
We’ve read it every night since he got it.
He discovered something in the back that he was very excited about.
A DVD that has a narrated version of the story.
He very keen to watch it until I realised one problem.
We’ve got nothing to play it on.
It was only a few years ago we were buying DVD’s and now we don’t have a single device to play it on.
Things are changing fast.
Remember when you took your film to be developed?
or rented a video from the store?
Those places are basically all gone.
The incumbents in many markets feel they’re safe but disruption is everywhere.
The way our clients discover and build relationships with us is changing fast.
The old ways still work but for how much longer?