My son loves the seesaw.
He especially loves it when I’m on the other end and I push it down so hard it launches him into the air.
He squeals with glee.
Seesaw’s require imbalance.
If there is exactly the same weight on either side then it would remain flat and not move anywhere.
A force needs to act on either side for it to move.
Running a business is like being on a seesaw on your own with either end of the seesaw representing demand and supply.
You run to one end and the seesaw goes down to the ground. Phew I’m on the ground.
But you turn around and the other end’s up in the air. You run over there and turn around and the other end is..
Businesses often focus on supply – getting systems set up, stock ready, capacity to serve customers.
Then they look wistfully at the other end hoping a large force will push down on it propelling their supply up in the air and kicking off the run game.
A thriving business is a seesaw with a perfectly balanced weight in the middle. It rolls back and forth across the seesaw giving it motion and momentum.
The business owner is the operator of the weight and their job is to make sure it rolls back and forth.
It’s a lot easier than running back and forth on your own.
If your sitting at one end of the seesaw hoping for someone to come along and play then we should speak.