Marketing is like black magic these days.
From simple stuff like retargeting – we know you looked at that hotel so here’s a reminder that room is still available
To targeting – we want to reach women in Auckland 34-44 who like horses and gardening
The option is literally at our fingertips.
But thing’s are changing. Privacy and other concerns mean the networks are tightening up what they let us do.
And this matters for everyone.
Because right now, it’s a golden age for using technology, to not only reach your ideal prospect but deliver to your clients with leverage from basically anywhere in the world.
Last week I told you what Facebook wants.
And I’ve made a video on my prediction on what happens next, why this matters and what to do about it.
You can watch it here