I have an email list but I never use it’
I hear this.
People visited your website, gave you PERMISSION to sell to them and you don’t send them anything.
You cray, cray.
and it’s so easy.
I even give you templates that GUARANTEE sales.
“I watched one of your clips on Facebook and then sent out a marketing email. Was advertising the same product that we advertise regularly. The orders that we got from the last mailout caused chaos”
He took my advice, took action and had so many sales it ’caused chaos’.
and you don’t even need to use your own content.
Ever watched the TV news ?
It’s a collection of things the local channel has put together but most of it is other peoples content. Reuters, Associated Press etc
The news still makes money from selling advertising but they are profiting from other people’s content.
and its even easier on the web as most content is freely available.
So my young ecommerce Jedi, this is what you’re going to do.
– search for 4 articles that help your customer persona
– fire up your email program of choice
– put together a simple text email with links to the articles and a short description
– put a product that directly and naturally relates to the articles
– send it
If you sell clothing it could look like:
4 Of The Best From Fashion Week – Tatler
Why Every Woman Should Have A Little Black Dress – Vogue
Product: Little Black Dress for $299.
You get me?
Your product soaks up the credibility from OTHER PEOPLES content.
and people buy it.
Do it, tell me how it goes and I might reach into the bag of tricks again.
If you want access to proven and simple email templates we need to speak: http://www.jameskemp.
My calendar closes on Thursday and then you’re on your own.