5 year olds are…
Now my son is at school; the mornings are a little more hectic than they used to be. Getting him into his uniform, breakfast in him and out the door by 8 is rarely a linear process.
He loves cartoons.
He needs at least one Pokemon episode before he leaves the house
Last week I was getting frustrated with him as he hadn’t eaten his breakfast, couldn’t find his shoes and hadn’t brushed his teeth.
I reminded him that if he didn’t do those things then he wouldn’t be able to watch Picachu and Guzzlord do whatever Pokemon’s do.
I explained that if we did everything we needed to do first then he could sit down and probably have time for two episodes before we had to leave.
Wouldn’t that be better?
He got it. Jobs done and a more relaxed morning.
This worked because I showed him a better future.
If he did these things then it would look much better on the other side.
and you need to do the same for your customers.
Unless you promise them a better future they wont buy, book or commit to you.
The most powerful way is to show them how they will feel by buying your product or service.
Let them taste it.
If you cant make them see the future then they will choose to stay in the present and wait until someone else comes along and shows them.