Dogs are mans oldest friend.
The oldest fossils of a domesticated dog are from a 14,000-year-old dog grave.
Historians agree that humans domesticated dogs before any other animal — making dog man’s oldest friend, if not his best.
I love dogs.
Those big labradors that eat everything.
Boxers who bounce around and slobber everywhere.
Pitbulls who look mean but are the softest thing this side of butter.
But there’s one type of dog I cant stand.
Pretty little yappy ones.
(cue small dog owners searching for the unsubscribe button – its down the bottom)
You know the ones.
They have perfectly groomed coats, often with a little bow on their head.
They are carried in their doggy sedan chair or pram.
They look so dam pretty but the moment you go to pat them they bite you.
Their owner leaves the room and the little bugger attacks you and stops 3 seconds before their doting master arrives back.
Their owners are blinded by their cuteness but cant see what evil little balls of fluff they are.
and ecommerce website owners often show the same characteristic.
‘Look at my site, its soooooo BEAUTIFUL’
‘Is it making enough sales?’ ventures the intrepid ecommerce expert.
‘Well no…….but look how BEAUTIFUL it is!’
Just like owners of small, evil dogs they are blinded by their looks and ignore the fact that they just aren’t good for them.
The primary function of your site is to sell your product.
That means compromising on what YOU feel about your website and prioritising what your CUSTOMER feels about your site.
The data should win.
Customer no likey, they no buyey.
Can you still have a great looking site that makes lots of sales?
But aesthetics should not be compromised over performance.
When a dog needs to get their unruly dog into line they take them to obedience classes.
When an ecommerce business wants to whip their unruly website into line they come and see me.
Classes finish Wednesday and there aint many left.