Yesterday my son asked me how hypnosis worked.
Six year olds ask a lot of questions.
But not many about hypnosis.
I was surprised he knew the word, let alone the concept.
Like any good Dad I briefly pretended I knew how it worked then resorted to Google.
So how does hypnosis work?
No one has any idea. The unconscious mind is a mysterious place.
But one paragraph smacked me between the eyes:
The unconscious mind handles about two million bits of sensory information every single second. The conscious mind deals with about seven. That means that the reality you’re actually aware of from moment to moment has been brought to your conscious attention by the unconscious, in a sort of Readers’ Digest version, choosing seven bits which it thinks are important from the two million it’s just processed. The unconscious mind is basically in charge. The vast majority of things that we do are unconscious, which we can be grateful for – if you had to consciously think about every single thing you did, you wouldn’t do anything.
2 million vs 7.
That’s not a fair fight.
And is it’s at the core of one of my mantras:
Feelings Over Features
When you’re putting messages out into the world in an effort to seduce customers you must induce feelings.
Strong enough for the conscious mind to focus it’s piddly resources on and get someone to take action.
If you want to deploy hypnotic marketing let’s chat: http://go.jameskemp.co/aa-schedule/